Millennials Marketing- Reaching out to the Social Generation
An efficient integrated marketing communication is repercussions of sustainable emotional connect with the customers. It alleviates the difference between consumers’ expected value of the product and...
View ArticleMaggi- An Emotional Saga for a Customer
The following article illustrates the emotions of the Maggi Noodles in the way it comes across me as consumer of Maggi for a long period of time. (Note: to pen down the emotions of Maggi in the most...
View ArticleOptimizing Benefits of Advertising Pre-tests
There is conflicting views between creative agencies and clients on the role of advertising pre-tests in successful advertising. While there has been increase in spending on testing creative...
View ArticleRefurbished Goods: The New Way to Shop
Business dynamics is changing rapidly today, whether it be specialty products, shopping goods or convenience consumer goods, the way these are sold and purchased is undergoing a rapid transformation....
View ArticleCustomer’s Choice or Company’s Impulse and Convenience?
The advent of destructively agile marketing strategies and the excruciatingly demanding thirst of organizations to increase profits to grow beyond the air in their lungs endangers them to a...
View ArticleDangers of Redefining your Brand
Let’s go back to few decades. Currently world’s most recognizable brand “Coca-Cola” was facing stiff competition from its arch rival Pepsi cola as well as some of its own products like Sprite and Fanta...
View ArticleE-commerce Apps Only: A Killer Move or a Fatal Error?
A sudden wave of online buying stumbled upon the psyche of the people in India sometime after the global recession showed signs of recovery in late 2008. The working class was enticed by the idea of...
View ArticleFMCGs in E-Commerce – Where are they today?
In the past few years, the proliferation of mobile phones and internet have led to the creation of E-Commerce sector, which carved a space for itself in an already competitive landscapes of India. A...
View ArticlePromotion and Advertising: Is It Always true?
Promotion can be either through ‘push’ or ‘pull’. Various sales promotion such as Consumer and Trade promotions comes under push strategy, wherein sales representatives manipulate the retailers or...
View ArticleThe Future of Tourism Marketing
“The Travel and Tourism Industry, It’s just a huge part of our economy”. These words as said by Karen Hughes, one of the French-American Politicians proves that Tourism Industry has grown leaps and...
View ArticleEvolving Trends in Marketing - Outbound and Inbound Marketing
Marketing is the evergreen go- to solution for any manager to increase the revenue from his product or services. Although from time to time the modes of marketing have evolved, the importance of...
View ArticleConsumer Insights- Understanding the Customers Better
In this highly competitive era, it is important to strike a chord with your target audience to succeed. That’s why “connect” with the customer has become essential. For this, the need of the hour is to...
View ArticleAre Smart Cities Really Smart?
Before going on and on about the mentioned subject, a question must be answered. What is a smart city? A smart city is a city where modern technologies and advanced resources are used to uplift the...
View ArticleIs App-Only Strategy Profitable in Indian Ecommerce Industry
In a first-of-its-kind move by an e-commerce player anywhere in the world, Myntra morphed into a mobile based retailer form on 15th, May 2015. The company which had already turned down the mobile...
View ArticleInnovative Companies and their GenY Customers
Let’s start with the very cliché statement- Millennials are a unique new breed of plugged-in networked savants. They expect seamless experience across all platforms in their quotidian lifestyle. They...
View ArticleCustomer’s Choice or Company’s Impulse and Convenience?
The advent of destructively agile marketing strategies and the excruciatingly demanding thirst of organizations to increase profits to grow beyond the air in their lungs endangers them to a...
View ArticleHow to write a Marketing Plan?
Any company, product and service need a marketing plan to succeed. Research has shown that companies with good planning perform better than companies without a marketing plan. A marketing plan provides...
View ArticleWhat is Risk Management?
Risk management is one of the most critical aspects of management. Being safe in our own small world will not give access to many opportunities, but if you open yourself up to the world, you are also...
View ArticleHow To Write And Execute A Media Plan?
Writing And Executing A Media Plan is a big task for an organization wanting to reach out to its customers. A media plan require lot of efforts and analysis to achieve success. As we know Media is the...
View ArticleOmni Channel Retail – Click and Mortar
Growing at a riotous pace, E-commerce industry has left many wondering about the future of retail industry in the world. With maximum shopping still happening offline, trendsetters are on their path to...
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