Marketing Tools In Modern HR Practices
Today in the world, it is increasingly becoming difficult to enhance sustainable growth of the firm due to extensive global competition. In the battle for new talent, HR divisions have been compelled...
View ArticleBrands and Colors Marketing- Leaving an Impression on the Mind
What is the first brand that comes to your mind when you think of color red? Majority of you would say Vodafone or Coca Cola. Or a company associated with the color Blue? The top of the mind brands...
View ArticleDigital Customer Experience at Touchpoints
A customer visits a store to buy a pair of jeans. While at the store, the customer realizes that the XYZ store has about 10 varieties of jeans from ankle length, straight fit, high waited, etc. At this...
View ArticleEcommerce Boom driven by AI, Analytics & Tech
E-commerce, a term which has made its presence felt in really short span of time, is an act of performing the commercial activities of selling and purchasing through technology over the internet....
View ArticleMarketing Insights for Software Startups
A lot of people feel that if a product is good, it will serve the customers well. A high quality offering which is decently priced is good enough to lure customers. This is the philosophy behind...
View ArticleDigitalization Challenges at the Bottom of the Pyramid
Base of the economic pyramid provides a great opportunity for any start-up to come up with an innovation as it is easy to find lot of untouched segments in it. A simple solution for a basic problem...
View ArticleLive Video Marketing- Influencing Customers Real-time
Marketing is an ever-evolving field where companies and brands use all possible media channels to reach out to potential customers. Popular advertising media includes having TV campaigns between shows...
View ArticleBusiness Strategy in a Digital Age
The Digital Age is a historic period in the 21st century characterized by the rapid shift from traditional industry that the Industrial Revolution brought through industrialization, to an economy based...
View ArticleGrowing Business through Customer Funnels
Marketing has an important role to play in ensuring that the business is driven aggressively yet with the minimum expenditure. It is extremely important that the company identifies the correct set of...
View ArticleCustomer Metrics for Enhanced Marketing
Companies have various strategies in place to ensure that customers buy their products. There are huge sums of money spent by companies in developing products, acquiring new customers, retaining loyal...
View ArticleCoronavirus & its Business Impact Across Sectors
The Coronavirus pandemic has completely eroded business world over with all industries struggling amidst a global lockdown. Since the beginning of 2020, the spread of coronavirus has completely...
View ArticleExperience Gifting - A Boom in Gifting Industry
The latest innovation in gifting industry is experience gifting. It started from United Kingdom in 1990s, when Red Letter Days came into existence. The company was founded by British entrepreneur,...
View ArticleE-commerce - Threat to Traditional Retail?
E-retail with its innovative business model is radically changing the way people traditionally shop. The demise of companies like Tower Records, Borders can be attributed to growing acceptance of...
View ArticleFogg Deodorants- Capturing the Market
To be a market leader, the most important aspect is to understand consumer needs and then make them understand by comparing its utilities with their needs. In present market conditions, it takes years...
View ArticleBusiness Strategy of Uber in Europe & its Way Ahead
Uber Technologies Inc. is a San Francisco based company founded by Garrett Camp and Travis Kalanick in 2009. Uber is a ride sharing service which connects drivers and people through a mobile app. Its...
View ArticleDifference between Customer and Consumer
For any business to grow it is very important to understand the difference between a customer and a consumer. In most cases, the customer is the consumer but there are several cases where there is a...
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